Richard illustrated his talk with a case study. He brandished a sheet of plain white plastic leaving us to guess what it was. It turned out to be a board to place under doors, skirting boards and other edges while painting. That simple invention had been turned into a successful product by successful placing on a home shopping channel.
Everyone gained a wealth of tips from that talk on:
- market research - particularly the use of focus groups
- tailoring IP protection to a specific need
- adequate terms and conditions
and many other topics.
The Sheffield Inventors Group meets at Sheffield Central Library in Surrey Street on the first Monday of every month. Click here if you want to be notified of future events.
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