Advice that I give constantly to my clients is to carry out an intellectual property audit (see, for instance, "Acquiring Intellectual Property" on our chambers website). But what is an IP Audit and how do you carry one out. Ian Cockburn, a patent agent from Aotearoa (aka NZ), has the answer in "IP Audit – A “How to” Guide". Ian gives us a worked example of a typical SME. There are other ways of approaching the task but this is certainly one way.
Ian's article appears in the WIPO SME Newsletter together with an article by one Aswath Damodaran of Stern School of Business on valuing brand names, flexibilities and patents which complements Ian's article in several ways and an article by a whole warren of worthy US patent lawyers on when to patent and when to rely on trade secrets.
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