My friend, Amanda Lennon, who used to run the Huddersfield Business Mine and Velocity Bradford, now manages the Canterbury Innovation Manager in Christchurch New Zealand. Amanada and her team have just produced a short video entitled "The T-Shirt Marketer's Guide to World Domination" which you can view on YouTube. This film explains very simply and also very cleverly the process of innovaiton and commercialization. Though made from a NZ perspective it is relevant everywhere..