Richard illustrated his talk with a case study. He brandished a sheet of plain white plastic leaving us to guess what it was. It turned out to be a board to place under doors, skirting boards and other edges while painting. That simple invention had been turned into a successful product by successful placing on a home shopping channel.
Everyone gained a wealth of tips from that talk on:
- market research - particularly the use of focus groups
- tailoring IP protection to a specific need
- adequate terms and conditions
and many other topics.